We are Afrah Tobacco
Founded by a visionary business leader Mr. Mohamed Elmana, Afrah Group is a diversified corporation headquartered in RAK, UAE. With its humble beginning in the Tobacco sector, the group advanced its footprint rapidly in the entire Middle East, African, and European region. Today, the group represents a consortium of many companies which have offer a large portfolio of products and services.
Our Mission
Our Mission is to conduct business across the world by inspiring our customers through innovation, quality and value. We endeavor to achieve the best for all our stakeholders through continuous improvement and winning business strategies.
Our philosophy is offering an equitable share of profits for our trading partners and ensuring value for money to the product end user, last but not least – Striving for excellence, Meeting Expectations and delivering the Utmost Satisfaction is what Afrah Stands for.
Our Vision
Global approach
Afrah Tobacco consistently aims to increase its footprint globally by sourcing and partnering with reputable businesses, establishments and distributors.
Innovation
Afrah Tobacco consistently strives to be consumer centric by launching innovative offerings that sets it apart from competitors and products in the same space.
Values
Our values shape what we do and how we do it, to deliver value to our partners and therefore continue being successful…
Services
Afrah Tobacco consistently provides the best in customer and consumer experiences, ensuring that not only are their expectations meet, but also are exceeded, wherever possible. Our competitive nature and entrepreneurial spirit drives our commitment.
Premium Brands
Khaleej is one of the most Premium Brands for Tobacco Fruit flavored molasses, Khaleej is known for it’s wide variety of Fruit, Fusion & Strong flavors.
Al Arabi is a traditional celebration of good times. The culmination of 15 years of experience in blending for tradition shisha smokers.
Al Sultan Molasses is the People’s brand of choice who value refinement and blending expertise. Al Sultan is famous brand for cigarettes & Shisha in Central & Southern Africa.
Golden Cigarettes is an unmatched smoke that only comes from its premium tobacco flake made with an exceptional blend of quality ingredients.
Tradition Cigarettes Reflects style of todays generation, who cares product placement in elegant look & premium quality. Quality which defines the personality.
Global approach
Afrah Tobacco maintains the most highly recognized global standards for quality, consistency and safety.
Our products are manufactured in top grade environments, so our customers can be assured they achieve the highest quality standards. We adhere to strict standards in all our facilities.
Afrah Tobacco products are tested regularly by accreditation bodies, as well as versus some of the world’s biggest brands.
Distribution
We conduct business in a transparent and professional environment and adopt a mutually profitable approach.Though we operate globally, Africa and the Middle East constitute our core markets. Consistent quality of our cigarette brands and the assurance of transparent and ethical trading practices, we have been able to consolidate the region in a short span of time.
Afrah Tobacco has a successful business liaison with all its distributors across Africa,Europe and the Middle East. The company is known to extend wholehearted support to its — customers and distributors alike, especially in trying times. Today, the company enjoys goodwill from a vast network of partners, affiliates and associates across the world.
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News & Press Release
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Tobacco Trends this year for weird reasons post Pandemic